Sustainable Interaction announces partnership with OLG
We’re proud to announce our partnership with OLG (Ontario Lottery and Gaming Corporation), an Ontario government agency that delivers lottery and gaming entertainment in a socially responsible manner. OLG has been WLA certified at the highest level since 2010.
To prevent and mitigate gambling harms, OLG is developing a policy framework to guide Responsible Gambling interactions with its digital players, aiming to reach the right players at the right time with the right message and interventions.
Sustainable Interaction will support OLG in developing this framework, along with an inventory of automated messaging for various channels that will be sent to players exhibiting markers of gambling harm.
Sustainable Interaction will also collaborate with OLG to develop a resource guide to support OLG’s Customer Care team in conducting proactive RG phone and email interactions with at-risk customers.
– It's inspiring to collaborate with OLG on proactive care calls and tailor an approach that suits OLG and their customers. I've had, and continue to have, the privilege of conducting research on proactive care calls at Norsk Tipping, where we observed positive outcomes and found that customers responded well. This also aligns with our own experience in conducting proactive care calls as an independent third party, says Jakob Jonsson, PhD and clinical psychologist at Sustainable Interaction.
