Sustainable Interaction and FDJ initiate strategic collaboration to develop responsible gambling solution
We’re excited to announce our strategic partnership with La Française des Jeux (FDJ), the leading lottery and betting provider in France. FDJ offers responsible gambling experiences to the general public and holds both Responsible Gaming certification from European Lotteries and Level 4 certification from the World Lottery Association.
Sustainable Interaction will provide FDJ with strategic advice to develop an evidence-based responsible gambling solutions aimed at preventing and mitigating gambling-related harm.
Within the context of the cooperation, Sustainable Interaction will support FDJ in developing a technical model for behavioral analysis and risk profiling, to effectively guide RG interactions with FDJ’s digital players.
“We're proud to support FDJ with strategic guidance in developing a responsible gambling solution that not only complies with regulations but also sets a world-class standard for player protection. In this effort, we draw on our extensive experience with Behaviour Analytics Solutions and Player Interventions.”, says CEO Johan Brandsten.
”Our collaboration with Sustainable Interaction is instrumental in building and implementing our new risk-detection scheme, thanks to their expertise and long-standing experience in this field. We look forward to continuing this important and fruitful work with a view to keep strengthening the actions we implement to protect our players.”, says Chief Sustainability Officer at FDJ Vincent Perrotin.
