Why you should call your at-risk customers

Are you calling you at-risk customers yet? We’ve listed five good reasons why you should consider doing so.

📌 Staying compliant with the Swedish Duty of Care

The 'Duty of Care' mandates that licensed gambling companies operating in the Swedish market must safeguard their customers against excessive gambling and help them reduce their gambling when necessary. Conducting Duty of Care Calls is a crucial step in fulfilling the Duty of Care.

📌 Building sustainable customer relationships

According to Dr. Jonsson's research, when high-spending customers receive a Duty of Care Call, they not only cut down on their gambling but also remain as customers and gamble more responsibly for up to a year afterward. These customers also expressed high satisfaction (4.4 out of 5) with the calls .

📌 Calling customers simply works

After receiving a Duty of Care Call, customers experienced a 30 % reduction in potential losses and increased their use of responsible gambling tools over the following 12 months.

📌 Learning from high-consuming customers

Learning from high-consuming customers who may experience gambling-related problems provides valuable insights into a high-risk player group, with potential implications for operator churn, economic sanctions and legal actions. Use the insights to create successful strategies for responsible gambling, safeguarding customers and your business.

📌 Retaining and attracting talent

Ensuring a secure gambling environment and prioritising customer well-being stand as the central sustainability concerns within the gambling industry. Social responsibility initiatives are proving crucial not only for player protection but also for employee retention and recruitment. Actively engaging with at-risk players is a hands-on approach that genuinely creates a positive impact.