The art of promoting safer gambling tools

Offering safer gambling tools to your customers is a key element of any safer gambling approach. But simply making them available on a gambling site or safer gambling page may not be the most effective way to capture players’ attention and encourage tool usage. Actively promoting the use of healthy play tools has become an underrated art in the gambling business.

In this webinar, we will introduce you to an easy-to-use framework to help you develop your approach for promoting the use of your tools and providing the best possible experience to your customers.

We will touch on four key elements that we’ve found essential to balance when promoting tools: Availability, Timing, Motivation and Transparency. For each promotion effort, selecting an appropriate approach is important, and the framework can be used as a guideline to help set objectives and targets for that promotion, as well as evaluate its effectiveness.